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B Natural + Range launch by ITC’s B Natural and Amway India

B Natural + Range launch by ITC's B Natural and Amway India

In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural + Range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers intends to provide the dual benefit of Immunity + Fruit & Fiber to them with the launch of the B Natural + range.

The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC). The new B Natural + Range will be available in two popular variants – Orange and Mixed Fruit.

Talking about the exclusive collaboration, Mr. Anshu Budhraja, CEO, Amway India Enterprises Pvt. Ltd. said that Amway is a brand of choice among health enthusiasts with Nutrilite being the world’s No. 1 selling vitamins and dietary supplements brand, and enjoys a strong legacy of more than 80 years of pioneering and perfecting the plant-based approach to supplementation.

Backed by the best of nature and the best of science, the Nutrilite All Plant Protein is known to be a foundational ingredient for immunity building. Currently given the heightened awareness around immunity, we believe that the Nutrilite All Plant Protein, known for its immunity properties combined with B Natural’s + Range, is going to offer a delicious option for strengthening immunity, and will be a compelling value proposition for the consumers.

Russell Wells brings over a decade of diverse content writing experience to the table, having delved into topics ranging from automotive advancements to the intricacies of travel, the nuances of culinary delights, and the complexities of education. With a commitment to continuous improvement, Russell stays at the forefront of his craft, ensuring his skills remain sharp and his content relevant. Through his passion for storytelling and knack for engaging readers, Russell endeavors to create captivating content that not only informs but also leaves a lasting impression.

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