National leader in Aluminium production, Bharat Aluminium Company (BALCO) was recently recognized as one of The Economic Times Best Brands 2020.
The prestigious recognition, synonymous with consumer trust and quality, reiterates BALCO’s value as a brand that of being innovative, trustworthy, unique, ethical, adaptable, and delivering the best quality products and services to its consumers and channel partners. The “Best Brands 2020” features successful brand stories and outlines the DNA of brands, their iconic core values, and their commitment to socio-economic development.
The conferring of this recognition is an esteemed representation of the strong positioning of BALCO’s reputation in the ever-challenging business environment that puts its products at par with global competitive brands. BALCO, one of India’s pioneering Aluminium producers is owned 49% by the Government of India and 51% by Vedanta Limited.
Abhijit Pati, CEO & Director, BALCO, on receiving the accolade said, “We feel extremely honoured that BALCO has been conferred the prestigious “Best Brands 2020” recognition. This is a testimony to the collaborative effort of every single stakeholder associated with the brand. A frontrunner in transforming the socio-economic landscape of Korba, BALCO’s turnaround created a 360-degree multiplier effect resulting in the economic progress of the regional business community comprising over 5,000 local businesses. This has led to the rapid socio-economic development of the region.”
BALCO, one of India’s pioneering Aluminium producers, has always been a frontrunner in India’s Aluminium production at a global scale.