Rock & Storm, a pioneering brand that began as a humble start up not too long ago has become one of India’s market leaders the value premium beverage industry. Founded in 2010, the brand began operations with its first manufacturing unit in the Sunam municipality of the Sangrur district in Punjab. Light years ahead of its time, the plant was equipped with seven fully automated lines.The filtration machinery for the beverages give us the unique smoothness & silky texture which is imported from Russia, the global leader in beverage manufacturing.
In 2015, less than five years after beginning operations, owing to an unprecedented growth and demand the company established its second manufacturing unit in Chandigarh with eight fully automated lines that lead contemporary manufacturing standards. In 2016, the company achieved another milestone as it established its third unit in Balasore, Odisha. Soon, the brand started building its fourth manufacturing unit at Una in Himachal Pradesh. The Una unit is poised to be one of the leading and also one of the largest alco-bev manufacturing unit in the country with a projected production output of 1,00,000 liters per day. The company, committed to the welfare of the planet has ensured that the unit will be an eco-friendly unit with a zero-discharge policy that will be sternly implemented.
At the helm of the company sits a skilled and enterprising team that lead the company like a parent paves the way for the successful future of a child. These four innovative gentlemen are responsible for the success of the company that have made it a force to be reckoned with in the alco-bev industry in India. MD Arundeep Singla is a dynamic entrepreneur who established the company at the ripe age of 34 is an engineer and a post-graduate in professional accounting from Australia. Had he not taken the initiative, the brand would not have existed. He also runs various CSR initiatives and is an advocate of responsible drinking.
MD Prashant Arora is a commerce graduate from Delhi University with a strong business acumen and a rich experience in the beverage industry of almost two decades. His hands-on approach, adventurous instinct, thirst for unexplored knowledge and willingness to implement this knowledge has led him to build a diversified business empire that spreads across hospitality, delivery logistics and F&B verticals across the National Capital Region.
Vinay Khare, the company’s Director of Operations is also a beverage industry veteran with more than two decades of experience. His attention to detail and strive for perfection has led to him becoming one of the leading men across the industry with a detailed trade knowledge, and expertise over rules and regulations. He also runs a charitable trust named in honour of his mother.
The Director of Finance, Amandeep Singla is a financial planner par excellence who monitors the flow of expenses in the company and holds the reins to the core finances across all channels in the company. His work has helped enhance the decision-making process of the executive body, thereby bringing in a remarkable efficacy to the financial operations of the brand.
The Innovation & Corporate General Manager of the company, Bipin Kumar is another leading industry veteran with almost two decades of experience, having worked with big names like the NV Group, Radico and Jagatjit Industries. He specializes in TQO and ISO 9000, and is a sensory experience. He’s perfectionist nature ensure implementation of the strictest of quality control policies in the company. He also oversees and is responsible for the company’s product R&D.
Currently selling in Punjab, Delhi, Haryana, Chandigarh, Uttarakhand, Jharkhand, Gujarat and Odisha along with CSD and Paramilitary sales, the company aims to begin sales and operations in Rajasthan, West Bengal, Andhra Pradesh, Telengana, Chittasgarh, J&K, Maharashtra, Assam, Meghalya, Mizoram, Manipur, and Daman & Diu within the next five years along with operations and sales outside of India. At the current rate of growth, for the Rock & Storm brand, the sky is truly the limit and makes the brand truly one to watch out for.