Nissan launches Road Safety initiative with Kapil Dev

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Nissan launches Road Safety initiative with Kapil Dev

Continuing its commitment towards road safety, Nissan and India cricket legend, Kapil Dev, have launched #beanissanblindspottera multi-partner initiative to identify some of India’s worst accident blindspots.

The campaign is being run in collaboration with the Ministry of Road Transport and Highways of India (MoRTH), the Society of Indian Automobile Manufacturers (SIAM) and Indian Road Safety Campaign (IRSC).

Kapil Dev will also play a key role in raising the profile of the issue of blindspots on India’s roads as an ambassador for the initiative.

The initiative will generate awareness of road safety by encouraging motorists to identify and map accident hotspots on a dedicated microsite, bringing positive change and making the Indian roads safer for everyone, as well as contributing to Nissan’s global ambition of achieving zero fatalities involving its vehicles.

Safety has always been of utmost importance to Nissan in India. In 2019 the company partnered with the SaveLIFE Foundation to commission a nationwide study into the non-use of rear seatbelts, combined with a national schools outreach and road safety educational programme.

Nitin Gadkari, Minister of Road Transport and Highways of India said, ” The campaign by Nissan with the support of IRSC will help to collect the crucial data for the Blind Spots, which will be extremely important to make roads in and around Delhi and Chennai even safer and save many lives. This is a crowdsource initiative which calls for people in these cities to contribute to this campaign and provide more information about Blind Spots in their daily commute so a collective action can be explored to eliminate and reduce road fatalities. I congratulate and wish the team the best of luck for their CSR efforts.” 

Rakesh Srivastava, MD, Nissan Motor India “Nissan has always been a people-first organization, launching the #BeaNissanBlindSpotter campaign will generate awareness of blind spots across the cities and highlight this crucially important subject. The campaign will allow two-way communication with the public through a dedicated microsite. We are proud to launch this campaign with the support of Kapil Dev, the government and our NGO partner IRSC.

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