Swaraj organised Mega Service Camp in Punjab at 46 workshops: Swaraj Tractors, a part of the USD 20.7 billion Mahindra Group, held a statewide mega service camp in various cities of Punjab, for customers of its entire range of tractors and farm machinery.
This customer-centric initiative was organized from September 9 to 11, 2019 in more than 45 workshops, thereby benefitting over 7000 farmers.
Swaraj customers availed of an exhaustive 15-point check on each vehicle, completely free of cost, through trained technicians. In addition, customers also enjoyed discounts on spare parts, labour and XM oil. Each participating customer was also offered exciting gifts at the workshops.
Speaking on this service initiative, Mr Rajiv Rellan, Head Sales & Marketing, Swaraj Division, Mahindra & Mahindra Ltd. said “Being a customer-centric company, it has always been our endeavor to provide our customers with the best-in-class service experience. Over the years, Mega Service Camp of Swaraj has become a service brand to reckon with and we have consistently delivered on our promise of ‘Solid Bharosa’.
Further Mr. Rellan said, “We are continually focused on providing unmatched customer experience and initiatives such as these re-affirm our commitment to customers, who form the bedrock of our success.”
Service camp is an annual event organized by Swaraj before the harvesting season, to facilitate smooth functioning of the vehicles and work closely with farmers at the time of need.