While keeping the grand vision towards international women’s day Pepsi announced its association with Shefali Verma to promote the campaign and seek attention.
PEPSI wants to set the swag of every ‘ghoont’ by taking ahead of the courage of the trending culture of celebrating international women’s day with India’s leading star of cricket “Shefali Verma”. And also promoting women’s cricket in the country.
The brand is inspiring people, especially women in sports and stand by their choices by making this collaboration. The 16-year-old Shefali Verma will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG.
Speaking on the association, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “This Women’s Day, we chose to celebrate the spirit of womanhood by associating with Shafali Verma, someone who resonates with the SWAG traits of self-confidence and self-belief and is a trailblazer in the sports field. We are proud to have Shafali as PEPSI’s latest SWAGSTAR and with this association, we look forward to inspiring a generation of young Indian women as we tell her story of SWAG.”
The teen sensation and ace cricketer Shafali Verma added, “I am thrilled to be associated with an iconic brand like PEPSI®. Women are moving ahead in every sphere of life and it is time we live life confidently and on our own terms. I strongly believe in PEPSI® ‘s philosophy of encouraging people to be their true selves and be effortlessly cool yet confident in what they aspire to be.”
After Mithali Dorai Raj, Shafali is the 2nd Indian woman player to top the Women’s T20I Rankings. She is also the youngest woman to play for India in a T20I match and last year became the youngest Indian woman player to score a half-century in international cricket. Last year, Pepsi collaborated with Late Smt. Charulata Patel, the octogenarian, acknowledging her love for cricket and her Swag to live her life to the fullest.